May 2022
About the Project
Client ProjectSaaS
Cloudeye is a web platform for managing the web services of an organization. It's packed with useful features like monitoring, automations, reported tickets with live status updates, and a record of past tickets to help solve problems faster in the future. This variety of functions highlighted the need for a strong and clear brand identity.
- Target Audience: The employees of the organization, IT support teams, electronic engineers, material engineers, software developers, and everything in between.
- The Mission: To create a simple brand identity that is clear and understandable, without unnecessary complications, which will also appear friendly and easy to use.
- Creative Concept: Using 2 elements, the security camera and the cloud, to create a smooth connection between the two. The goal was to make the visual identity straight-forward as possible, but still modern and appealing to the users.
This concept defines not only the look of the logo but also the tone and visual identity of the brand, including colors, typography, and applications across different mediums.
The brand in action
