Yuval Ishay - Infowork

About the Project

Informat, founded in 1994, is one of Israel’s leading IT companies, offering advanced computing solutions, infrastructure, hardware, licensing, and support services across industries.

When I joined as a part-time Social Media Designer, I was responsible for creative concepts for Facebook, LinkedIn, and newsletters. The creative side was fun, but managing the work was messy. I kept losing track of how many posts I had made, when they were scheduled, and what content belonged where. Everything got buried in my inbox and in my excel sheet. What should have been an inspiring process turned into something frustrating and overwhelming.

That was the trigger for Infowork – my own smart tool to manage social content.

User Research

I started by looking at my own pain points and why my Excel sheet failed me. The problems were clear:

• Excel isn’t suited for large text blocks.

• It doesn’t offer different views, so I couldn’t easily scan information or see how new posts fit with existing ones.

• Filters are clumsy, limited and slow to apply.

• Everything had to be done manually, with no real automation.

• Had no easy way to track my incomes from month to month.

Once I had the problem outlined, I wrote a PRD that defined the features, database structure, user flows, and design guidelines the system needed.

User Interface

Since I am the target audience, I designed the UI around my own preferences. I chose purple as the primary color, paired with a simple grayscale palette. The goal was clarity and ease of use, with no unnecessary noise – just a smooth, elegant interface that makes managing content simple.

Here’s a glimpse of the final design.