ABOUT THE PROJECT
Cloudeye is a web platform for managing the web services of an organization. It's packed with useful features like monitoring, automations, reported tickets with live status updates, and a record of past tickets to help solve problems faster in the future. This variety of functions highlighted the need for a strong and clear brand identity.
• Target Audience: The employees of the organization, IT support teams, electronic engineers, material engineers, software developers, and everything in between.
• The Mission: To create a simple brand identity that is clear and understandable, without unnecessary complications, which will also appear friendly and easy to use.
• Creative Concept: Using 2 elements, the security camera and the cloud, to create a smooth connection between the two. The goal was to make the visual identity straight-forward as possible, but still modern and appealing to the users.
The Mascot - "Kobi"
The area of our platform can be extremely intimidating, whether for customers or experts. Therefore, Kobi the robot plays a crucial role in making the website user-friendly, while keeping the futuristic and high tech desire and nature of the platform.
Kobi was created using rounded shapes, which appears more friendly than squared ones. The colors of choice are different shades of Cyan, the main color of the brand.
